What it does
AI video and image generation with agent-driven campaign workflows.
Why it's useful
Luma AI generates video and image content through a combination of its own models and third-party ones, structured around what it calls Luma Agents — automated workflows that carry a brief from concept to finished deliverable. The current version, Ray 3.2, positions itself around frame-level direction and cut-level finishing, implying granular control over generated video rather than single-shot output. Task templates like product hero shots, paid social variants, and teaser cuts indicate the tool is oriented toward commercial production pipelines rather than open-ended experimentation. The credit-based system scales from individual plans to enterprise tiers with custom fine-tuning, which places it within established agency procurement patterns.
Key features
- —Generates video and images using Luma and third-party models
- —Ray 3.2 provides frame-level direction and cut-level finishing controls
- —Luma Agents automate campaign workflows from brief to deliverable
- —Preset task types for product hero shots, paid social variants, and teasers
- —Credit-based usage scaling across individual and business plans
- —Enterprise tier includes custom fine-tuning and dedicated training
FAQ
Yes, the page includes a Try Free option, though specific free-tier limitations are not detailed on the pricing page itself.
Plus and higher plans include edit access for guest collaborators. Team and Enterprise plans add shared team credits, usage analytics, and SSO.
Commercial use is listed as a feature starting at the Plus tier.